He built a needs theory of human behaviour by first grouping human needs into classes, and then arranging these classes into a hierarchy. His major contribution was a model that was designed to explain human behaviour and has subsequently come to be used as a theory of workplace motivation. However, the movement he was instrumental in had the name of humanistic psychology and it is one that last week’s Management Thinker, Mary Parker Follett would have embraced. It is now widely used, since its establishment as a (now very vibrant) field of research by Martin Seligman. He used the term ‘positive psychology’and was almost certainly the first to do so. The core of Maslow’s work as a psychologist was his move away from studying the psychology of people with problems, towards people who are successful. In 1951, he moved to Brandeis University, where he stayed until 1969, a year before his death in 1970 A Humanist First This was later fully documented in his most important book, Motivation and Personality. Maslow spend the late 1930s and the 1940s teaching and researching at Brooklyn College, where he published his most notable work on The Hierarchy of Needs in 1943 ( A Theory of Human Motivation, Psychological Review, 50, pp370-396). Maslow, however, rejected Kinsey, challenging the rigour of his research and later publishing evidence of bias in Kinsey’s sample selection (of young women for his study). His thesis considered dominance and sexuality in Monkeys, which later led noted sexologist Alfred Kinsey to seek out his assistance in the 1940s. He took his undergraduate degree at City University of New York and then gained his MA and PhD in psychology at the University of Wisconsin in 1934. There, Maslow grew up amidst antisemitism. Does it deserve to be?Ībraham Maslow was born in 1908 to Jewish emigré parents, who had come to New York to escape Tsarist pogroms in Russia. His model of motivation is almost certainly the most widely known in English speaking organisations. It was only his desire to test out his ideas – and those of colleague Douglas McGregor – that led him to be one of the best known names among managers. Abraham Maslow never set out to be a management thinker: his attention was on people in the round.
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